Build It Boring is 30 days of short emails. Each one walks you through building a real tool for a real business with Claude. No coding background, no developer, no $10,000 invoice.
Start Day 1 for $27Buy back your week.
In 2025 I paid a California agency $10,000 to build my telehealth site. They promised it in 45 days.
Eight weeks later I got my "finished" site: stock photos, paragraphs lifted from another company's website, broken links and filler text. I had to threaten a complaint with the state Attorney General to get most of my money back.
So I took the half-built mess, started picking it apart, and learned to build with Claude. Here's what happened next:
I'm not a Silicon Valley guy. I built my first website on Geocities. I own portable building lots in Louisiana, a coffee shop and an energy drink company. Busy is an understatement, which is exactly why I needed my software to do the boring stuff.
Find the boring, underserved businesses and fix their headaches. That's where the money is, and nobody's fighting you for it.
And you're tired of:
And you'd rather sell a $149/mo tool to plumbers than build the next social media app.
Either way, you don't need to know how to code. You need to know what's annoying, and how to explain it to Claude.
By Day 30 you'll have a working tool that sends quotes, follows up and gets paid. And you'll know how to build the next one without me.
A one-page site, a quote calculator, and how to rein Claude in when it goes off the rails.
Databases, logins, photo storage, keeping secrets secret. The part that tripped me up most.
Quotes by email, automatic follow-ups, texts, getting paid with Stripe, and AI that won't make up prices.
Knowing when it breaks, what it really costs, picking a boring market, pricing, and your first three customers.
A web browser and a free claude.ai account.
A paid Claude plan (about $20/month) for Claude Code. I'll tell you exactly when and why before you spend anything.
Hosting, databases and email all start on free tiers. No surprise costs. I've had enough surprise costs for all of us.
On my metal building lots I used to spend hours writing quotes and chasing people who'd gone quiet. Now a customer gets a quote in seconds and the follow-ups go out on their own.
I don't hear a thing until somebody's ready to buy.
Yes. Day 1 is a website, in your browser, in 15 minutes. Mine was on Geocities. We'll be fine.
No. It's "stop doing the same chores every night," and maybe "sell the fix to people with the same chores." My results took real work and aren't typical. Yours will depend on you.
The emails wait for you. Do Day 4 on a Saturday. Nobody's grading.
Because I paid $10,000 to learn the hard way, and you shouldn't have to.
30 days, no hoops. Reply to any email within 30 days of buying and I'll refund your $27. You can keep what you built.